Superyacht Serene making her way into Auckland in January. Every superyacht visit to New Zealand is estimated to contribute at least $1 million to the local economy. Photo: Brett Phibbs.

The number of superyachts arriving in New Zealand this summer has soared from 37 to 57 compared to last year with the biggest of them all, Serene, extending its stay for maintenance.

The 134m Serene has its own helicopter, and among many luxury features has indoor and outdoor pools and a machine that makes snow to allow guests to cool off after enjoying either of a hot or cold sauna.

A group promoting New Zealand as a destination for superyachts says its efforts are paying off.

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